Why are clothes in Jieyang so cheap?

Why are clothes in Jieyang so cheap? Revealing the "low-price password" of the clothing industry chain

In recent years, Jieyang, Guangdong Province has become a "gold rush" for e-commerce and wholesalers due to its low clothing prices. Many consumers are curious: Why are clothes in Jieyang 30%-50% cheaper than in other parts of the country? This article will use structured data analysis to uncover the secrets of the industrial chain behind this phenomenon.

1. Comparison of core data of Jieyang garment industry

2. Five core reasons for low prices

1.industrial cluster effect: Jieyang has a complete clothing industry chain, from spinning, weaving to garment production, which can be completed within 30 kilometers. According to the latest statistics, Puning City alone has more than 8,000 clothing-related companies.

2.Special fabric channel: Local companies use a large amount of "tail fabrics" (leftover fabrics from brand OEMs), and the cost is only 40% of new materials. Data from 2023 show that this type of fabric accounts for 37% of Jieyang's clothing output.

3.Ultimate cost control: Adopt the "front store and back factory" model, eliminating the need for intermediate links. The cost breakdown of a popular T-shirt from an e-commerce company shows: production cost 18 yuan + logistics 2 yuan + platform deduction 3 yuan = total cost 23 yuan (similar products in other regions are usually more than 35 yuan).

4.Policy bonus support: Enjoy the industrial support policies in eastern Guangdong, including: three-year tax holiday, factory rental subsidies, special subsidies for e-commerce logistics, etc., which can reduce the overall cost of enterprises by 8%-12%.

5.Unique sales model: 70% of companies adopt the "small order and quick response" model, selling directly through platforms such as Douyin/Pinduoduo, with an inventory turnover cycle of only 7-15 days (the traditional model takes 60-90 days).

3. Price comparison table of popular categories (data in December 2023)

4. Industry experts interpret quality concerns

In response to the question "Does low price equal low quality?", a recent random inspection by the Guangdong Provincial Garment Industry Association showed that the passing rate of Jieyang clothing reached 82.3%, slightly lower than the provincial average of 85.1%, but much higher than the 70% expected by consumers. The main problems focus on color fastness (accounting for 63%) and sewing technology (accounting for 29%), and the basic safety indicators are all qualified.

5. Forecast of future trends

With the upgrading of the industry, Jieyang clothing is developing in two directions: first, maintaining "extremely cost-effective" products in the price range of 10-50 yuan; second, some original design brands have emerged, such as "NEXTIME", "Cotton Warehouse", etc., and the price range has increased to 80-300 yuan. In 2023, the number of such companies will increase by 217% year-on-year.

Suggestions for consumers to purchase: • For basic models, give priority to products from Jieyang • For items that focus on design, it is recommended to compare the physical details • Pay attention to “Made in Jieyang” trademark certified products (quality compliance rate 92%).

From the above analysis, it can be seen that the low price of Jieyang clothing is the comprehensive result of the special industrial ecology. This model is rewriting the cost structure of China's fast fashion industry. The next time you see ultra-low-priced clothing, you might as well pay attention to the place of shipment - it may come from this mysterious "clothing cost depression."