How much does it cost to wholesale a doll: hot topics and price analysis across the Internet
In recent years, the demand for dolls as gifts, collectibles or promotional items has continued to grow, especially anime IP co-branded and customized dolls. This article will analyze the market price trends of doll wholesale based on hot topics and hot content in the past 10 days, and provide structured data for reference.
1. Popular doll types and wholesale prices

According to the search data on the entire Internet, the following types of dolls have become more popular recently, and their wholesale price ranges are as follows:
| Figure type | Material | Dimensions (cm) | Wholesale unit price (yuan/piece) | Minimum quantity (only) |
|---|---|---|---|---|
| Animation IP joint model | short plush | 20-30 | 25-80 | 50 |
| Blind box doll | PVC/ABS | 6-12 | 8-30 | 100 |
| Customized corporate logo doll | polyester cotton | 15-25 | 15-50 | 200 |
| Internet celebrity emoticon doll | Silicone | 10-15 | 10-40 | 50 |
2. Key factors affecting the wholesale price of dolls
1.Material cost: High-end materials such as short plush and silicone are more expensive, while ordinary polyester cotton is less expensive.
2.Dimensions: The unit price of dolls above 20cm is usually 30%-50% higher than those below 10cm.
3.Licensing fee: The wholesale price of genuine animation IP dolls may double due to copyright fees.
4.Order quantity: The larger the batch size, the lower the unit price. For example, orders of more than 1,000 pieces can enjoy an additional 5%-10% discount.
3. Ranking of recent popular doll IPs (last 10 days)
| Ranking | IP name | Search popularity index | Typical wholesale price (yuan/piece) |
|---|---|---|---|
| 1 | LINE FRIENDS | 985,000 | 45-120 |
| 2 | Pokémon | 872,000 | 35-90 |
| 3 | disney princess | 768,000 | 50-150 |
| 4 | Domestic animation "Bear Bears" | 653,000 | 20-60 |
4. Comparison of wholesale purchasing channels
According to data from mainstream platforms such as 1688 and Yiwu Commodity Market:
| channel | Minimum minimum quantity | Price advantage | Logistics timeliness |
|---|---|---|---|
| 1688 wholesale network | 50 pieces | 40% lower than retail price | 3-7 days |
| Yiwu International Trade City | 100 pieces | Negotiable price reduction | Spot goods shipped on the same day |
| Direct supply from factory | 500 pieces | As low as 30% off retail price | 7-15 days for customization |
5. Procurement suggestions
1.Sample test: It is recommended to purchase 3-5 samples to check the quality first, paying special attention to the firmness of the sutures and the safety of the fillings.
2.Contract terms: Clearly agree on the return and exchange policy, and if the proportion of defective products exceeds 5%, replenishment should be requested.
3.seasonal factors: Place orders 2 months in advance before the holiday to avoid price increases caused by tight production capacity.
4.Customized services: If you need logo embroidery, you need to pay an additional processing fee of 3-8 yuan/piece.
From the above data analysis, it can be seen that the wholesale price of dolls is affected by multiple factors. It is recommended that buyers choose appropriate channels based on actual needs. Recently, blind box small-size dolls and Winter Olympics mascot derivatives have shown an obvious growth trend, which can be focused on.
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