How much do children’s building blocks cost? Prices and purchasing guides for popular building blocks across the Internet
In recent years, children's building blocks, as representatives of educational toys, have always attracted the attention of parents. Whether it is traditional wooden building blocks or emerging magnetic pieces and Lego building blocks, they have a wide range of prices and diverse functions. This article will combine the hot topics on the Internet in the past 10 days to sort out the prices and purchasing points of mainstream building blocks to help parents make quick decisions.
1. Popular building block types and price comparison

According to the popularity of discussions on e-commerce platforms (JD.com, Taobao, Pinduoduo) and social platforms (Xiaohongshu, Douyin), the following are the five most popular types of building blocks and their price ranges in recent times:
| Brick type | Applicable age | Price range (yuan) | Popular brands |
|---|---|---|---|
| wooden basic building blocks | 1-6 years old | 30-200 | Hape, Kyobi |
| Magnetic sheet building blocks | 3-12 years old | 80-500 | Magformers, Zhibang |
| Lego type building blocks | 4 years and above | 100-3000+ | Lego, Brooke |
| STEM programming building blocks | 6-15 years old | 200-2000 | DJI, Makeblock |
| Large soft plastic building blocks | 1-5 years old | 50-300 | Fisher-Price, Babycare |
2. Three key factors affecting price
1.Material: Among wooden building blocks, basswood and beech are more expensive; plastic building blocks are divided into ABS (safe but expensive) and ordinary plastic.
2.Functional complexity: The price of building blocks with light, sound or programming functions, such as STEM building blocks, has doubled.
3.brand premium: The average price of international brands (such as Lego) is 30%-50% higher than that of similar domestic products.
3. Recommended list of recent popular building blocks
| Product name | Classification | Reference price (yuan) | Platform popularity index |
|---|---|---|---|
| Hape City Scenario Building Blocks | wooden | 159 | Douyin search volume +45% |
| Magformers 62 piece magnetic building blocks | Magnetic sheet | 329 | Xiaohongshu’s 12,000 grass-growing notes |
| LEGO Classic Creative Series | insert | 199 | JD.com’s monthly sales are 100,000+ |
| Bruco space building blocks | insert | 129 | Pinduoduo list TOP3 |
4. Frequently Asked Questions for Parents When Purchasing
Q1: Which building blocks are worth buying within 100 yuan?
A: We recommend domestic basic models, such as Koyobi 80-piece wooden building blocks (89 yuan) or Bruco large particles (99 yuan).
Q2: Are high-priced building blocks necessary?
A: Age groups: safety is the priority for those under 3 years old and no high price is required; functional building blocks may be considered for those over 5 years old.
5. Trend observation: Second-hand building block trading heats up
Xianyu data in the past 10 days shows that the transaction volume of second-hand Lego and magnetic sheets has increased by 20%, and the average price is 30-60% of new products. Popular models such as Lego "Monkey Kid" sell for 120-180 yuan second-hand (original price 299 yuan).
Summary: The price of children's building blocks ranges from tens to thousands of yuan. It is recommended to choose according to the child's age and interests. Recently, the popularity of wooden and magnetic building blocks has increased significantly, and the second-hand market has also become a cost-effective choice.
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